A car dealership wants to receive information from potential customers on Facebook to increase test drives. What is the best solution?

Lead Generation is the best solution for the car dealership that wants to gather information from potential customers to increase test drives. This approach allows businesses to create campaigns specifically designed to collect contact details and relevant information from individuals who show interest in their offerings.

By utilizing Lead Generation ads on Facebook, the dealership can prompt users to provide their information through simple forms right on the platform. This seamless interaction eliminates barriers that might prevent users from engaging, making it more likely that potential customers will sign up for test drives. Moreover, the collected leads can be followed up with targeted outreach, further nurturing the relationship and increasing the chances of converting those leads into actual test drive appointments.

In comparison, Traffic Acquisition focuses on driving users to a website but does not inherently collect user information for follow-up. Store Visits aims to increase foot traffic to a physical location but not necessarily capture customer interest or details for effective follow-up. Brand Awareness raises overall visibility and recognition for a business but does not directly facilitate collecting customer information or lead generation.