A quick service restaurant client is launching a new delivery service and wants to build awareness to a large audience of people ages 18-34 who are interested in food and dining. What objective and placements should the client use?

The choice to use a Reach objective on Instagram Stories, Instagram feed, and Facebook feed is the most suitable for a quick service restaurant client aiming to create awareness of their new delivery service among a large audience, particularly those aged 18-34 interested in food and dining.

The Reach objective is specifically designed to maximize the number of people who see the content, making it effective for awareness campaigns where the goal is to inform a broad audience about a new service. By selecting placements across multiple platforms, including both Instagram and Facebook, the client can leverage the unique user bases of these channels, ensuring the message reaches a diverse audience within the desired age group.

Utilizing Instagram Stories is particularly beneficial, as this format is highly engaging and popular among the younger demographic, ensuring that the campaign can capture attention effectively. The inclusion of both Instagram and Facebook feeds further diversifies the exposure and taps into different user behaviors across platforms.

In contrast, other options like the Conversions objective would be more suitable for driving specific actions like purchases rather than building awareness. Brand Awareness, while a potential option, focuses less on reach and might not optimize for the sheer number of impressions as the Reach objective does. The Engagement objective, while good for generating interactions, is also narrower in