A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers. Which objective should the retailer apply?

The optimal objective for the retailer who wants to drive more physical store visits is Store Traffic. This objective is specifically designed to encourage potential customers to visit a physical location through targeted advertising strategies. By focusing on Store Traffic, the retailer can utilize various tools offered by Facebook, such as location targeting and call-to-action buttons, to direct users to the new store.

This approach can effectively engage local customers, especially those who are likely to take advantage of exclusive offers available only in-store, thereby increasing foot traffic and promoting sales at the new location. By optimizing for Store Traffic, the retailer aligns its advertising efforts with its goal of boosting actual visits to the store, which is crucial for converting foot traffic into sales.

In contrast, other objectives like Lead Generation, Brand Awareness, and Conversions serve different purposes that do not specifically target increasing physical visits. For instance, Lead Generation focuses on collecting customer information, while Brand Awareness is about making potential customers familiar with a brand, and Conversions are aimed at persuading users to take specific online actions rather than visiting a physical store.