After duplicating a campaign, what is the next step?

After duplicating a campaign, the next logical step is to edit it. This is essential because duplicating a campaign often creates an exact copy of the original, including its settings, target audience, and creatives. This means that it may still contain elements that are not ideal for your new goals or the current market conditions. Editing allows you to customize aspects such as budget, audience targeting, ad copy, or creative elements to better align with your current objectives or to implement learnings from the previous campaign. This step is crucial for optimizing the duplicated campaign to ensure it performs effectively according to your specific strategies.

In contrast, immediately launching it might result in inefficiencies due to potential misalignments with your current strategy, while pausing it would halt any potential testing or learning opportunities. Reviewing performance is typically something you'd do after the campaign is live and has gathered data, but first, ensuring the campaign setup is tailored to your needs is the priority following duplication.