At what level are the objectives set within a Facebook ad campaign?

Objectives in a Facebook ad campaign are established at the campaign level because they dictate the overall goal of the advertising efforts. By defining objectives at this level, advertisers can align their strategy with specific outcomes they wish to achieve, such as increasing brand awareness, driving traffic to a website, generating leads, or promoting sales. This high-level decision guides the setup and targeting of the ad sets and the creative aspects of the ads themselves.

The campaign level is foundational, as all ad sets and ads created thereafter will be designed to work towards this main goal. Once the objective is set, the ad sets can be tailored with targeting, placement, and budget strategies that serve this overarching aim.

While other levels, such as ad set and ad levels, allow for more detailed targeting and execution, they do not encompass the core objective of the campaign. The budget level pertains specifically to financial aspects rather than goal-oriented outcomes. Thus, it is crucial to establish objectives at the campaign level to provide clarity and direction for the entire advertising strategy.