At which level can you edit the campaign's name and spending limit?

The campaign's name and spending limit can be edited at the campaign level because this level encompasses the overall objectives and settings that guide all associated ad sets and ads. When managing a campaign, marketers set distinct goals, target audiences, and budgets at this level.

By defining the campaign name, advertisers can easily identify their marketing strategies and objectives, helping maintain organization and focus. Additionally, the spending limit established at the campaign level ensures that budgetary constraints are clearly defined across all associated ad sets, preventing overspending and allowing for better financial management of advertising efforts.

The ad set level focuses on configuring audience targeting, placements, and scheduling, while the ad level is concerned with the creative elements of the ads themselves. The account level represents the overarching structure under which campaigns and ads exist but does not allow for specific campaign-related changes like naming or budget adjustments.