Based on campaign performance, which actions can you take?

The action of editing or stopping a campaign based on its performance is essential for optimizing results. If a campaign is underperforming, editing it allows for adjustments such as changing the ad creative, targeting, or bidding strategies to improve overall performance. On the other hand, if the campaign is consistently failing to meet objectives, stopping it may be the most prudent option to stop incurring costs on a non-effective strategy.

This choice aligns directly with a common practice in digital marketing, where continuous monitoring and adaptation to campaign performance are vital. Meaningful adjustments based on performance data can lead to more successful campaigns and better use of the advertising budget.

While other actions like increasing the budget or duplicating the campaign could also be considered based on certain metrics, the decision to edit or stop a campaign is a fundamental step that reflects a proactive approach to optimization.