Daily reach is defined as what?

Daily reach refers to the number of unique individuals who are expected to view your ad within a day. This metric is crucial for advertisers as it helps them understand how far their message is spreading among their target audience. By focusing on the number of people potentially exposed to the ad, businesses can gauge the effectiveness of their advertising efforts, as reaching a larger audience increases the likelihood of engagement and conversions.

While other options involve aspects of advertising, they do not define daily reach. The number of clicks on your ad concerns user engagement, not audience exposure. Estimation of audience engagement measures how well the audience interacts with content rather than the size of the audience itself. Total costs incurred by the ad relates to budget considerations rather than reach. Thus, option C accurately encapsulates the definition of daily reach.