How can advertisers measure the effectiveness of social engagement?

Measuring the effectiveness of social engagement involves assessing how audiences are interacting with content on social platforms. The correct choice focuses on specific metrics such as likes, shares, comments, and overall reach. These metrics provide insight into audience interaction and sentiment, helping advertisers understand the impact of their campaigns on user behavior.

Likes indicate approval or interest, shares demonstrate that users find the content valuable enough to distribute within their own networks, and comments can provide qualitative feedback about audience opinions and engagement levels. Overall reach quantifies the total number of users who see the content, further illustrating potential interest.

This comprehensive approach allows advertisers to gauge not just the popularity of their content, but also how effectively it resonates with their target audience. While the other options touch on aspects of marketing, they do not directly measure social engagement in the same practical, actionable way as the discussed metrics.