How does targeting by location benefit Facebook advertisers?

Targeting by location benefits Facebook advertisers primarily by enabling them to reach users in specific geographic areas, which maximizes the relevance and impact of their advertising efforts. When advertisers focus on particular locations, they can tailor their messaging and offers to engage audiences that may have a higher likelihood of interest in their products or services.

For example, a local coffee shop can target people within a few miles of their location, ensuring that the ads are shown to individuals who are most likely to visit. This targeted approach not only increases the chances of conversions but also enhances the overall effectiveness of the marketing campaign by delivering relevant content to the right audience at the right time.

The other options do not capture the primary benefit as effectively. While targeting can influence impressions and potentially help with costs, the core advantage lies in delivering relevant messages to specific audiences rather than just increasing reach or impressions.