How does the success of a Facebook post generally get evaluated?

Evaluating the success of a Facebook post typically involves examining reach and engagement. Reach indicates how many users have seen the post, while engagement reflects interactions such as likes, comments, shares, and reactions. This combined analysis provides a clearer picture of how well the content resonates with the audience.

Focusing solely on likes and comments may overlook other valuable metrics; these interactions are just a part of the broader engagement spectrum. Similarly, counting shares and reactions offers insights but does not fully account for the initial audience reach. Impressions or click-through rates are also important metrics under certain circumstances, but they do not encapsulate the overall success of posted content as comprehensively as reach and engagement do. Thus, a thorough evaluation requires considering both how many people saw the post and how they interacted with it.