How many overarching campaign objectives does Ads Manager provide for selection?

Ads Manager offers 11 overarching campaign objectives for users to choose from. These objectives are designed to align with different stages of a customer’s journey, helping businesses tailor their advertising strategies effectively. The available objectives include options like brand awareness, reach, traffic, engagement, app installs, video views, lead generation, messages, conversions, catalog sales, and store traffic. Each objective taps into specific marketing goals, which can guide advertisers in optimizing their campaigns to achieve desired outcomes. By offering 11 distinct options, Ads Manager allows advertisers to create targeted strategies that resonate with their audiences, facilitating better results and effective resource allocation.