How often should advertisers review and optimize their ad performance?

Reviewing and optimizing ad performance regularly, especially at least every few days during active campaigns, is crucial for achieving the best results. This practice allows advertisers to assess what strategies are working and which ones are not in real-time. By monitoring performance metrics closely, advertisers can make timely adjustments to targeting, ad creative, budgets, and bidding strategies, enhancing overall campaign efficiency and effectiveness.

Frequent reviews enable advertisers to respond promptly to changes in audience behavior, market conditions, or competitive dynamics. This proactive approach helps maintain momentum in campaigns and maximizes return on ad spend, as adjustments can lead to improved engagement and conversion rates throughout the campaign's lifecycle.

While other options may suggest reviewing performance at broader intervals, such approaches risk missing valuable insights that could be leveraged to improve campaign outcomes while they are still live.