What action would a business want customers to take if it selects Conversions as its campaign objective?

When a business selects Conversions as its campaign objective, the primary goal is to drive specific actions that result in measurable results for the business. Making a purchase is a direct and significant conversion action that reflects the effectiveness of a marketing campaign in terms of generating revenue. This focus on driving purchases means that the marketing efforts will be tailored to persuade customers to complete a transaction, such as through promotions, advertising products, or providing incentives.

While other options like signing up, visiting a page, or sharing content can also be beneficial for a business, they do not directly translate into revenue in the same way a purchase does. Therefore, the selection of "Make a Purchase" as the correct answer demonstrates the business's intent to prioritize high-value conversions that contribute to its bottom line.