What ad format should a men's retail business use to showcase eight different style/color combinations directly linked to their product pages?

The carousel ad format is particularly effective for showcasing multiple products or variations because it allows advertisers to include several images or videos within a single ad unit that users can swipe through. This is especially advantageous for a men's retail business that wants to display eight different style and color combinations of its products.

Using a carousel means that each image can be linked directly to its corresponding product page, making it easier for potential customers to explore and purchase specific items directly from the ad. This not only enhances user engagement by providing a visual story but also increases the likelihood of conversions, as users can see a variety of options in one seamless experience.

While single image ads can showcase individual products, they lack the ability to present multiple combinations in one ad. Video ads are great for storytelling but may not effectively highlight distinct products side by side. Collection ads usually require a primary video or image followed by smaller images, which might not be as straightforward for showcasing eight variations directly. Therefore, the carousel format stands out as the most suitable choice for this scenario.