What are Facebook's guidelines regarding ad images?

Facebook's guidelines regarding ad images emphasize the importance of visual appeal and compliance with community standards. One key guideline is that ads must not have excessive text. This requirement is based on the understanding that images that are too text-heavy can be less engaging for viewers, which is why Facebook encourages advertisers to focus on strong visuals that convey the message succinctly.

Additionally, adhering to community standards is crucial; this encompasses content that is appropriate, respectful, and does not promote violence or hate speech. By ensuring that ads are visually engaging and comply with these standards, advertisers are more likely to achieve better performance and audience engagement. This aligns with Facebook's goal of creating a positive experience for users on the platform.