What are the components of a typical Facebook ad?

The components of a typical Facebook ad encompass several key elements that work together to effectively capture the audience's attention and drive engagement. The correct answer lists these crucial components: a headline, text, image or video, a link, and a Call to Action (CTA) button.

The headline grabs attention and summarizes the message. The main text provides additional context, enticing users to engage with the ad further. Visual elements, such as images or videos, are essential as they make the ad more visually appealing and can significantly impact engagement rates. The inclusion of a link directs users to a specific webpage, which could be a product page, a promotional offer, or more information about a service. Lastly, the Call to Action button is critical as it prompts users to take a specific action, such as "Shop Now," "Learn More," or "Sign Up," facilitating the journey from ad engagement to conversion.

Understanding these components helps advertisers create successful campaigns that resonate with their target audience and achieve their marketing goals effectively.