What are the two primary methods for utilizing Custom Audiences?

The use of Custom Audiences is centered around understanding and engaging with specific groups of people based on their interactions with your business. One of the primary methods involves refocusing marketing efforts on website visitors, as these individuals have already shown some level of interest in your products or services. By targeting these users, businesses can tailor their messaging to rekindle that interest, potentially leading to conversions.

Additionally, finding new customers is an equally important functionality of Custom Audiences. Lookalike Audiences are a complementary strategy where Facebook identifies users who are similar to those in your existing audience. This method broadens your reach and allows you to engage with a new segment of potential customers who share similar characteristics with your past visitors, thus enhancing the likelihood of successful engagement and conversion.

This approach strategically leverages existing data to enhance customer acquisition effectively, making it a valuable tactic in digital marketing campaigns.