What are two key benefits of using Facebook Pixel?

Using Facebook Pixel provides significant advantages for advertisers, particularly in reaching the right audience and measuring results across various devices.

When it comes to reaching the right people, Facebook Pixel enables advertisers to track user behavior on their website and collect data related to actions taken by users. This data helps advertisers create more targeted audiences for their ads. For example, they can target people who have visited specific pages, added items to their shopping cart, or completed a purchase. This precise targeting increases the likelihood of ad relevance and conversion, ultimately leading to improved return on investment.

Additionally, Facebook Pixel tracks user interactions across devices. This cross-device measurement allows advertisers to better understand how users engage with their ads and website, regardless of whether they are using mobile or desktop. By linking these interactions, advertisers can gain insights into customer journeys more accurately, facilitating informed decisions regarding ad spending and strategy.

While the other options mention aspects of data collection or cost reduction, they do not encapsulate the specific dual benefits of targeted audience reach and multi-device measurement that are core to the utility of Facebook Pixel.