What do estimated daily results indicate?

Estimated daily results provide insights into the expected performance of your ads over a given time frame, reflecting metrics such as reach, impressions, and potential engagement. This involves projecting how many people are likely to see your ads based on your current budget and targeting parameters.

In this context, choosing to focus on how much you might need to increase your budget directly ties to estimated daily results because these results can indicate whether your current budget is sufficient to meet your advertising goals. If the estimated results show lower reach or engagement than desired, it serves as a signal that adjusting the budget could be necessary to enhance visibility and performance.

While other options might seem relevant, they do not accurately encapsulate the primary purpose of estimated daily results. For instance, average daily spending primarily reflects your spending habits rather than projections about performance. Simply knowing how many people will see your ads is a part of performance analysis but does not fully convey the broader implications of budget adjustments. Expected ad performance, while related, doesn't specifically address how budget modifications can impact those results directly.