What do you need to select in order to create a campaign on Facebook?

To create a campaign on Facebook, selecting the marketing objective is crucial because it defines the overall goal of the campaign. The marketing objective sets the direction for how your campaign will be structured and the types of actions you want your audience to take. For example, your objective could be brand awareness, lead generation, or conversions, among others. This foundational step helps Facebook's advertising system to optimize the delivery of your ads to achieve the desired results.

While the other elements, such as target audience, ad format, and budget plan, are essential parts of campaign setup, they follow the establishment of the marketing objective. The objective informs these subsequent choices and ensures that your campaign is aligned with your business goals. Therefore, understanding the marketing objective is key to effectively guide your advertising efforts on the platform.