What does a campaign's Daily Results estimate depend on?

A campaign's Daily Results estimate is primarily influenced by the overarching campaign goal. This goal shapes the entire strategy behind the campaign, determining what metrics are most relevant and how success is measured. For example, if a campaign aims to increase brand awareness, the Daily Results might focus on metrics related to impressions and reach. Alternatively, if the goal is to drive conversions or sales, the estimates would be more focused on click-through rates and conversion metrics.

The campaign goal essentially guides the allocation of resources, audience targeting, and the way engagement is measured, allowing for a clear understanding of what "success" looks like on a daily basis. This alignment ensures that the results reported are meaningful in the context of the objectives set out at the beginning of the campaign.