What does the 'Engagement' objective focus on?

The 'Engagement' objective is specifically designed to increase interactions that facilitate a deeper connection with the audience on Facebook. This includes encouraging users to like, share, comment on posts, and respond to events. The goal of this objective is to foster active participation from users, making it more likely that they will engage with the content and the brand in meaningful ways. Increased engagement can also contribute to building community and loyalty around a brand, as it encourages dialogue and interaction.

Other options do relate to important marketing goals but do not align with the primary focus of the 'Engagement' objective. For example, maximizing revenue from ads is more closely associated with conversion or sales objectives, while improving brand recognition is typically linked to awareness campaigns. Encouraging visits to a company website corresponds to traffic objectives. Therefore, option B accurately captures the essence of the engagement objective, focusing on driving user interaction.