What does the term 'Ad Fatigue' refer to?

The term 'Ad Fatigue' specifically refers to the phenomenon where users become tired of seeing the same advertisement repeatedly. Over time, as individuals encounter the same ad multiple times, their interest and engagement levels can significantly decline. This can lead to a decrease in ad effectiveness, as users may begin to ignore the ad altogether or develop a negative perception of the brand.

Understanding ad fatigue is crucial for marketers, as it underscores the importance of refreshing ad creative and targeting strategies to maintain audience interest and engagement. Keeping content varied can help prevent this fatigue and ensure that ads remain impactful over time.