What does the term 'ad relevance score' signify in Facebook advertising?

The term 'ad relevance score' refers to a metric that assesses how effectively an advertisement resonates with its intended audience. This score is influenced by various factors including the level of engagement the ad receives, such as likes, shares, and comments, as well as the audience's feedback, which encompasses positive and negative responses. A high ad relevance score indicates that the ad is aligned with the interests and preferences of the target demographic, leading to better performance and potentially lower costs per impression or action.

In contrast, the other options relate to different aspects of advertising but do not encapsulate the essence of the ad relevance score. For example, measuring the cost of ad placement pertains to budget management and bidding strategies, while determining the total budget for an advertising campaign is focused on financial planning rather than how well the ad itself engages the audience. Tracking the duration an ad is displayed deals with metrics related to ad delivery rather than audience feedback and engagement, which are central to understanding the ad relevance score.