What is an effective strategy for retargeting on Facebook?

Creating custom audiences based on previous website visitors is an effective strategy for retargeting on Facebook because it allows advertisers to reach people who have already interacted with their brand. These audiences are often more receptive to ads since they are familiar with the products or services being offered. By specifically targeting users who have shown interest by visiting the website, businesses can tailor their messaging to encourage conversion actions, such as making a purchase or signing up for a newsletter.

This strategy leverages the data collected from user interactions, enabling advertisers to deliver personalized content that resonates with users' interests and previous behavior. This can significantly enhance the effectiveness of ad campaigns, as they can focus on individuals who are already engaged, rather than spending resources on new users who may not yet be familiar with the brand.