What is defined as an audience that can be targeted with ads to individuals who have interacted with a business?

The term used for an audience that can be targeted with ads to individuals who have interacted with a business is Custom Audience. This concept is essential in digital advertising, particularly on platforms like Facebook, as it allows businesses to reach users who have already shown some level of interest or engagement with their brand. Custom Audiences can be created from various sources, including customer lists, website visitors, or app users.

This targeting helps businesses to more effectively communicate with potential customers who are already familiar with their brand, thereby increasing the likelihood of conversion. For instance, a business could upload a list of past customers to re-engage them with new offers or promotions, optimizing ad spend by focusing on those who have previously engaged with their business.

In contrast, the other audience types serve different purposes: a Target Audience is a broader term that includes anyone within a selected demographic or interest category; a Lookalike Audience is designed to find new people similar to an existing Custom Audience; and a Broad Audience refers to a wide range of targets without specific parameters. Each serves its role, but for reaching individuals who have already interacted with a business, Custom Audience is the most accurate choice.