What is 'Facebook Lead Ads' used for?

Facebook Lead Ads are designed specifically to capture user information directly within the Facebook platform. This functionality allows businesses to create a seamless experience for potential customers by enabling them to fill out forms without being redirected to an external website. This is particularly beneficial for mobile users who may otherwise find it frustrating to navigate away from the app or to a mobile site.

By using Lead Ads, businesses can gather essential information such as email addresses, phone numbers, and other details necessary for follow-up or future marketing campaigns. The format is user-friendly and designed to minimize friction, making it easier for users to engage with the business and provide their information willingly. This capability is critical for generating leads effectively, enhancing both user experience and the business's ability to convert leads into customers.

The other options do not accurately describe the primary function of Lead Ads: promoting video content focuses on engagement with media, increasing followers pertains to overall community and brand building, and encouraging likes is centered around content interaction rather than lead generation. These elements serve different marketing objectives and do not encompass the core purpose of Lead Ads.