What is one advantage of utilizing Facebook’s Audience Network?

Utilizing Facebook’s Audience Network offers the significant advantage of extending ad reach beyond the confines of Facebook to a multitude of apps and websites. This broader platform allows advertisers to engage potential customers where they are likely to spend their time, effectively increasing the visibility of their ads. By leveraging the Audience Network, advertisers can tap into a diverse range of audiences across various digital spaces, thereby maximizing their advertising impact and potentially driving higher engagement and conversions.

Other choices do not align with the core benefits of the Audience Network. For instance, restricting advertisements to members only contradicts the very purpose of expanding reach. The Audience Network accommodates various ad formats, including but not limited to video ads, so the notion that it exclusively shows video ads is inaccurate. Limiting demographic targeting options is counterintuitive to effective advertising strategies which rely on targeted approaches to optimize results.