What is required before you can start using Ads Manager on Facebook?

To begin using Ads Manager on Facebook, having a Facebook business page is essential because it serves as the foundation for your advertising efforts. The Ads Manager is designed to manage and run advertisements related to a specific business or brand, and a business page is necessary to establish an identity on the platform. This page allows you to represent your business, interact with your audience, and utilize the various tools Facebook provides for targeted advertising.

While a personal account is required to create or manage a business page, it is not sufficient on its own for engaging in advertising. An ad budget is crucial for running ads but can be established later once the campaign is set up. Marketing guidelines are important for ensuring ads comply with Facebook’s policies, but they do not directly enable access to Ads Manager. Thus, having a Facebook business page is the primary requirement to fully utilize the advertising tools offered through Ads Manager.