What is the advantage of using Lookalike Audiences in Facebook advertising?

Using Lookalike Audiences in Facebook advertising provides a significant advantage by allowing advertisers to reach new users who closely resemble their existing customers. This method leverages Facebook's data algorithms to identify common traits, behaviors, interests, and demographics of your current customer base, allowing you to expand your audience effectively.

By targeting individuals who share similar characteristics with your best customers, you increase the likelihood of engaging potential customers who are already predisposed to your products or services. This approach enhances overall campaign effectiveness, as it focuses on individuals who are more likely to convert based on their similarities to your existing audience.

The other options do not capture the core benefit of Lookalike Audiences. While it might be possible to decrease advertising costs or increase ad visibility through other strategies, these are not inherent advantages of using Lookalike Audiences specifically. Limiting the audience to local customers does not align with the purpose of Lookalike Audiences, which aims to broaden the reach beyond just local demographics.