What is the benefit of using Dynamic Ads?

Using Dynamic Ads offers the benefit of automatically displaying the right products to individuals who have shown interest in them. This targeting is based on users' behaviors, such as browsing products on your website or engaging with your mobile app. By leveraging this data, Dynamic Ads can deliver personalized advertising, showcasing products that are relevant to each user’s interests and activities.

This tailored approach enhances the likelihood of conversions since the ads are relevant to the audience, effectively nurturing leads who are already familiar with the brand or product. As a result, businesses can optimize their advertising spend and improve overall campaign performance by focusing on potential customers who have already expressed intent, rather than casting a wide net with less targeted advertisements.

The other benefits indicated in the options, such as showing ads only to new customers or creating custom audiences solely based on demographics, do not capitalize on the dynamic nature of user behavior data that this ad format is built upon. Similarly, while showcasing trending products can attract attention, it doesn't offer the personalized targeting that Dynamic Ads provide, which is essential for maximizing engagement and driving sales.