What is the distinction between 'organic' and 'paid' reach on Facebook?

Organic reach refers to the number of unique users who see your content through unpaid distribution, meaning it appears in their feeds without any payment. This can occur through shares, comments, likes, or any engagement from users that amplifies the original post's visibility. Essentially, organic reach captures the natural engagement and virality of content among followers.

On the other hand, paid reach is about specifically targeting audiences through Facebook's advertising platform. This involves paying to promote posts or create ads that appear to users who may not necessarily follow your page. The goal of paid reach is to enhance visibility and engagement by leveraging targeting options that allow advertisers to reach wider or more specific audiences who are likely to be interested in their content, products, or services.

The distinction highlighted in the correct answer underscores the different strategies and methods used to engage audiences on Facebook. While organic reach relies on user engagement to enhance visibility naturally, paid reach requires a monetary investment to boost exposure systematically. This foundational understanding is crucial for marketers when developing comprehensive social media strategies.