What is the first course of action required to establish a business presence on Instagram?

To establish a business presence on Instagram, the first course of action is to switch a personal profile to a business profile. By doing this, you unlock a suite of tools designed for businesses, including insights and analytics that can help you understand your audience and measure engagement. This switch also allows you to add important business information such as contact details, category, and location to your profile, which enhances discoverability and credibility.

Although creating a new account for the business is indeed an option, it may result in losing the personal connections and followers already established. Linking the Instagram account to a Facebook page is useful but typically comes after the business profile has been set up, as it enhances functionality and integration. Posting content that highlights business offerings is essential for engagement and visibility, but without first establishing a business profile, you won't have access to the necessary tools to effectively manage those posts and analyze their performance. Thus, switching to a business profile is the foundational step in establishing a professional presence on Instagram.