What is the initial step in the campaign-creation process within Ads Manager?

The initial step in the campaign-creation process within Ads Manager is aligning the business goal to an advertising objective. This step is crucial because it establishes the foundation for the entire campaign. A clear understanding of the business goals allows marketers to choose the most suitable advertising objectives that resonate with their desired outcomes.

By defining these objectives first, advertisers can ensure that all subsequent decisions—such as selecting the target audience, setting budgets, scheduling, and choosing ad placements—are aligned with the primary goal of the campaign. This strategic approach not only enhances the effectiveness of the advertising efforts but also helps in measuring success against the intended outcomes later in the campaign lifecycle.

Other aspects of campaign creation, such as audience targeting and budget setting, are important, but they should always follow the clear articulation of the business goals and objectives to ensure coherence throughout the campaign development.