What is the main focus when targeting a Custom Audience?

The main focus when targeting a Custom Audience is to re-engage past website visitors. Custom Audiences allow advertisers to reach people who have previously interacted with their brand in some way, whether by visiting their website, using their app, or engaging with their content on Facebook. This targeted approach helps remind these individuals of the brand, products, or services they previously showed interest in, thus enhancing the likelihood of conversion and fostering a sense of familiarity.

By focusing on re-engagement, businesses can optimize their marketing efforts by reaching an audience that is already aware of the brand, which typically results in higher conversion rates compared to targeting new audiences. This strategy leverages existing interest, making it a highly efficient use of advertising resources. Consequently, advertisers can tailor their messaging and offers to resonate more effectively with this group, ultimately driving better results.