What is the primary objective of using Facebook Ads to boost engagement?

The primary objective of using Facebook Ads to boost engagement is to enhance brand visibility and increase interaction with the audience. Engagement is often measured through actions such as likes, comments, shares, and overall interaction with the content, which helps foster a connection between the brand and its audience. By focusing on engagement, advertisers aim to create meaningful relationships, increase brand awareness, and encourage customers to actively participate with their content, ultimately leading to a more loyal customer base.

While increasing website traffic, generating sales leads, and driving app downloads are important marketing goals, they are more closely aligned with specific conversion objectives rather than the general goal of boosting engagement. Engagement-driven ads specifically aim to spark interest and interaction, making option B the most suitable choice for boosting engagement through Facebook Ads.