What is the purpose of the 'Ad Preview' feature in Ads Manager?

The purpose of the 'Ad Preview' feature in Ads Manager is to allow advertisers to see how their ads will appear across various devices before they are published. This function is crucial because it helps ensure that the ads are visually appealing and function properly in different contexts, such as on desktops, mobile devices, and different placement options. By utilizing the ad preview, marketers can assess the design elements, messaging, and overall aesthetics of the advertisement, making necessary adjustments to improve viewer engagement and effectiveness.

This feature plays a pivotal role in the ad creation process, enabling advertisers to avoid potential issues that could arise after the ad goes live, such as misalignment or formatting errors. Thus, using the ad preview can significantly enhance the chances of running a successful ad campaign by ensuring that the advertisements are optimal for the intended audience across all platforms.