What is the role of Page insights on a Facebook business page?

Page insights play a critical role in understanding how content is performing on a Facebook business page. The main purpose is to provide analytics that detail the performance of posts, including metrics such as reach, likes, shares, and comments. This allows businesses to evaluate which content resonates with their audience, adjust their strategies accordingly, and improve engagement.

By focusing on post performance analytics, businesses can identify trends, optimize future content, and make informed decisions about their social media strategy. While aspects like engagement metrics and audience demographics are important, the specific focus of Page insights is on how individual posts are performing, which is essential for driving content strategy forward.