What must be set up before you can begin running ads?

Before you can begin running ads on Facebook, a payment method must be set up. This is an essential step because Facebook requires a valid payment method to charge for the ads that you will run. Without this, even if you have a well-planned campaign strategy, defined audience profile, and compelling ad copy, you won't be able to launch your advertising efforts.

Setting up a payment method involves providing credit card details or linking to a billing account, and it also allows you to manage your ad budget effectively. Facebook uses this information to process payments and ensure that your ads are displayed as intended once they are live.

While having a campaign strategy, audience profile, and ad copy are all important components of a successful advertising campaign, they cannot be executed until the payment method has been established. Therefore, this step is foundational and must be handled first to effectively utilize Facebook's advertising platform.