What setting must be selected to activate the ad scheduling feature on Facebook?

To activate the ad scheduling feature on Facebook, the lifetime budget setting must be selected. This setting allows advertisers to set a total budget for the entire duration of the campaign, over which ads can be scheduled to run at specific times and days. By choosing a lifetime budget, advertisers gain the flexibility to optimize ad delivery according to their audience's behavior and peak engagement times. This is particularly beneficial for campaigns with specific timing strategies, as it allows for more precise control over when ads are displayed without the limitations imposed by daily budgets, where ads may run continuously throughout the day without designated scheduling.

Selecting a lifetime budget is essential because ad scheduling can only be applied to campaigns utilizing this budget type, enabling a more tailored approach to advertising that aligns with business objectives and audience preferences.