What should you connect to a Facebook Page to optimize the usage of features available for businesses?

Connecting an Instagram business account to a Facebook Page is essential for optimizing the functionality and features available to businesses. This integration allows for a seamless management experience between the two platforms, enabling businesses to access tools and insights that enhance their marketing efforts.

With an Instagram business account, you gain access to a variety of features such as analytics about your followers, post engagement metrics, and promotional opportunities that are not available to personal or standard accounts. Additionally, it allows businesses to create shoppable posts, run Instagram ads directly from Facebook, and use the Instagram Shopping feature, which further bridges the gap between product discovery and purchase.

In contrast, a personal Instagram account does not provide the necessary tools for business insights or advertising capabilities. A standard Instagram account, while it may offer some basic features, lacks the business-specific functionalities essential for marketing and audience engagement. An influencer account varies widely and may not necessarily provide the business-focused benefits that a dedicated Instagram business account would.