What type of ad format is recommended for user-generated content?

User-generated content (UGC) refers to any content—such as text, videos, images, or reviews—created by users rather than brands. Carousel ads are particularly effective for showcasing UGC because they allow brands to display multiple images or videos within a single advertisement. By using a carousel format, brands can spotlight various pieces of UGC in a visually engaging way, encouraging interaction and enhancing storytelling.

This format is beneficial as it provides a sense of authenticity and relatability, key components that resonate with audience members who might be skeptical of traditional advertising. Users often find UGC to be more trustworthy and engaging, and the carousel format allows for a combination of these authentic customer experiences and brand messaging.

The other ad formats listed may have their own strengths, but they do not highlight UGC in the same flexible manner. For instance, slideshow ads typically utilize a sequence of images and do not allow for the same level of engagement as carousel ads. Collection ads focus on product discovery and are designed to drive sales more directly, while video ads prioritize motion and storytelling but may not effectively incorporate multiple pieces of user-generated content in a single view. Therefore, carousel ads stand out as the most suitable choice for showcasing user-generated content effectively.