What type of ad format is best for promoting brand awareness?

Video ads are particularly effective for promoting brand awareness because they engage viewers more deeply than static formats can. The dynamic nature of video captures attention and allows brands to tell a more compelling story, conveying their message through visuals, sound, and motion. This can result in higher retention rates as viewers are more likely to remember a brand that they have seen in a dynamic context, compared to static images or text.

Additionally, video ads can showcase products or services in action, which can enhance understanding and appreciation among potential customers. Since awareness is about getting people to recognize and recall a brand, the immersive experience offered by video ads makes them a superior choice for building brand awareness compared to text ads, which can be quite limited in their impact, image ads, which may not provide enough context or storytelling, and carousel ads, which, while visually engaging, often require the user to interact to see all the content and may disrupt the flow needed for effective brand messaging.