What type of content is typically restricted on Facebook ads?

Before and after images are typically restricted in Facebook ads due to guidelines related to health and wellness advertising. This type of content can imply unrealistic or exaggerated results from using a product or service, potentially misleading consumers. Facebook's advertising policies aim to ensure that advertisements do not create false impressions about the effectiveness of products, especially in sensitive areas like weight loss, fitness, or health-related services. Therefore, advertisements using before and after images could be flagged or disapproved to prevent potential exploitation or misinformation.

The other types of content mentioned, like inspirational quotes, scenes of daily life, and educational material, tend to be permissible as they generally do not present the same risks of misleading consumers or making exaggerated claims. These content types are often seen as more benign and align with Facebook's goals for providing a safe advertising environment.