What type of images does Facebook prohibit in ads due to policy violations?

Before and after images are prohibited in Facebook ads primarily due to concerns about misleading or deceptive content. Such images can create unrealistic expectations about the effectiveness of a product, particularly in industries like health and fitness, where the results may not be typical for every consumer. Facebook aims to maintain a standard of honesty and transparency in advertising, ensuring that users are not misled by representations of results that might not reflect the average experience.

In contrast, images depicting regular lifestyle, showcasing products sold, or those used for business events generally align with Facebook's advertising policies. These types of images can enhance brand storytelling and product offerings without misrepresenting the outcomes or creating unrealistic expectations. This helps maintain the integrity of advertising on the platform and foster trust among users.