When optimizing your audience on Facebook, which of these actions may help achieve better results?

Increasing the budget is a viable action for optimizing your audience on Facebook because it allows for more extensive reach and engagement with your target demographic. A larger budget enables the ad campaign to be shown to more users, enhancing the likelihood of attracting the intended audience. Additionally, it provides the algorithm with more data, allowing it to learn and optimize ad performance over time. This investment can lead to better results such as higher engagement rates, increased click-through rates, and ultimately more conversions.

In contrast, other options may not necessarily contribute to optimizing the audience effectively. Reducing audience targeting could limit the reach to a broader audience that might be interested, while posting fewer updates might lead to reduced visibility in the news feed, potentially diminishing engagement. Eliminating retargeting would forfeit the chance to re-engage users who have previously interacted with your content, thus missing out on a valuable audience segment that has already shown interest.