Where can you evaluate and analyze your campaign results?

Ads Manager is the primary tool for evaluating and analyzing campaign results on Facebook. It provides comprehensive insights into the performance of your ads, including metrics such as reach, engagement, conversions, and overall return on investment (ROI). The platform offers detailed reporting features that allow advertisers to assess the effectiveness of their campaigns, compare various ads and audiences, and make informed decisions based on the data presented.

Using Ads Manager, marketers can customize their reports, analyze trends over time, and utilize various visualization tools to better understand how their campaigns are performing. This level of detail is essential for optimizing advertisements in real-time and improving future marketing strategies.

Other tools mentioned, like the Ads Library and Business Suite, serve different purposes. The Ads Library is primarily for transparency about existing ads across Facebook and Instagram, while Business Suite offers a broader range of business management features. Campaign insights are also valuable, but they typically serve as a summary or high-level overview rather than the in-depth analysis provided by Ads Manager.