Where should an advertiser navigate in Ads Manager to include their Instagram business profile in the campaign?

To include an Instagram business profile in the campaign within Ads Manager, navigating to the Ad Level is the correct approach. This stage allows advertisers to select the specific ad creative that will be displayed to the audience, which can include ad formats specifically designed for Instagram, such as image ads, video ads, and carousel ads. When setting up an ad, advertisers can link their Instagram business account directly, ensuring that the ads not only appear on Facebook but can also be shown seamlessly on Instagram, taking advantage of that platform's extensive user base.

At the Ad Set Level, the focus is on defining the audience, budget, and schedule for the ads but does not offer options to directly connect to Instagram profiles. The Campaign Level is more about setting the overall objective of the ads and does not allow for Instagram-specific adjustments. Profile Settings refers to the overall management of the Instagram account and is not a relevant step in the ad creation process within Ads Manager. Therefore, engaging directly at the Ad Level is essential for utilizing Instagram business profiles effectively in advertising campaigns.