Which ad format can effectively display both a video and a product for online sales?

The collection ad format is designed specifically to combine rich media—like videos—with product displays to create an immersive shopping experience. In a collection ad, the initial image or video appears prominently at the top, showcasing an engaging visual that captures attention. Below this primary visual, a user can explore a selection of products that can be browsed or purchased directly. This seamless integration facilitates an enticing shopping journey, allowing users to interact with both video content and product offerings in one ad.

The other formats, while effective in their own ways, do not offer the same blend of interactivity. Carousel ads allow multiple images or videos to be displayed sequentially but do not emphasize video alongside products in a single cohesive format. Photo ads focus on static imagery without the interactive element of a video. Slideshow ads are designed for creating video-like presentations from images but do not incorporate product listings in the same way that collections do. Thus, the collection format stands out as the optimal choice for showcasing both a video and products effectively.